“Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.”

- Leo Burnett

“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”

- David Ogilvy

“If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.”

- Jay Levinson

“You must know all there is to know in your particular field and keep on the alert for new knowledge. The least difference in knowledge between you and another man may spell his success and your failure.”

- Henry Ford

“Lack of money is no obstacle. Lack of an idea is an obstacle.”

- Ken Hakuta

“Always be closing…That doesn’t mean you’re always closing the deal, but it does mean that you need to be always closing on the next step in the process.”

- Shane Gibson

“Can anybody remember when the times were not hard and money not scarce?”

- Ralph Waldo Emerson

“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe.”

- Peter Drucker

“The world at large does not judge us by who we are and what we know; it judges us by what we have.”

- Joyce Brothers

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”

- Thomas Edison

“No man has a good enough memory to make a successful liar.”

- Abraham Lincoln

“The average pencil is seven inches long, with just a half-inch eraser – in case you thought optimism was dead.”

- Robert Brault

“The most valuable of all talents is that of never using two words when one will do..”

- Thomas Jefferson

“Customers buy for their reasons, not yours.”

- Orvel Ray Wilson

“There is no strong performance without a little fanaticism in the performer.”

- Ralph Waldo Emerson